About Us

After 30 years of independent consulting, Don Pertl - founder of Pertl and Associates (P & A) - partnered in 2004 with his friend and frequent business collaborator of more than two decades, Matt Alexander. Today, Matt heads the firm which has been renamed, Pertl & Alexander (P & A). Our headquarters have moved from South Carolina to New York.

• Matt Alexander, President

Matt Alexander is a laundry and housekeeping systems designer with expertise in extensive strategic sourcing, laundry operations and project management.

Matt started his laundry career as a marketing executive for a major laundry equipment manufacturer where he was trained in equipment and system design, sales, project management, equipment service and maintenance. He directed the organization's publishing of technical and promotional materials, advertising, and sales to national and international accounts.

He subsequently founded Matt Alexander Associates where he developed clients and collaborated with major laundry consulting and management firms, including Pertl & Associates. After completing numerous successful projects, he formed a partnership with Pertl & Associates and his long-time mentor, Don Pertl, in 2005 wherein Matt served as President and CEO and Mr. Pertl served as Chairman, until his retirement in 2008.

As a public speaker, Matt Alexander has delivered presentations at industry seminars, including events hosted by the Textile Rental Services Association (TRSA), American Hotel & Lodging Association (AH&LA), International Hotel/Motel & Restaurant Show, and Milliken & Company.

Matt Alexander has authored a number of insightful articles appearing in leading trade publications. See Matt's web site, LaundryExperts.biz, for links to articles he's written for Textile Rental magazine, American Laundry News, and Laundry Today. Sample titles include "Luxury Linens: Here to Stay," "A Consultant's Role In Building Your Laundry - Why They're Needed," and "Keep It Competitive."

Download a .PDF copy of Matt Alexander's article, Luxury Linens & Garments - Full Speed Ahead (340 KB), as published in the November 2011 issue of Textile Rental.

Matt has also served as an expert witness in litigation where his testimony regarding laundry industry best and customary practices and his expertise regarding operations, technology, equipment, inventory management, and customer services has produced successful conclusions for his clients.

Support Staff

Pertl & Alexander has support staff and associate consultants with backgrounds in training, administration, engineering, systems design, graphic design, copywriting, accounting, information systems, security, and production management.

• Fred Koenig, Director of Design

Fred Koenig, AIA, NCARB, has three decades of experience in industrial design and innovation and two decades with Pertl & Alexander LLC designing large commercial laundry facilities, on-premise laundries, and housekeeping programs for new hotel development.

Fred works with Autodesk Revit software, AutoCAD, and BIM (Building Information Modeling) to coordinate design services with architects, engineers, and other consultants. His industrial design and architectural expertise and insights continue to help steer Pertl & Alexander into the future.

Fred is a registered architect in the State of Florida and President of his own architecture firm, Koenig Design Collaborative LLC.

Based Punta Gorda, Florida, Fred finds inspiration in the natural beauty of his surroundings. Alongside his wife Stacy and their children, Fred is an active member of the local community where he contributes his time and expertise to various charitable endeavors.

• Jim Porrett, Senior Consultant

Jim is a laundry industry expert with over 40-years of experience demonstrating skills in long-range strategic planning, innovative technological solutions, system integration, plant operations, financial management, labor relations, and supply chain management.

Jim has managed numerous healthcare and hospitality laundries and has supervised multiple plants as senior executive for leading laundry suppliers. Jim surveys laundries and conducts in-depth financial and operational analysis, evaluating facilities, equipment and operations for purposes of capital and strategic planning and for process improvement.

Jim resides in Sun City Center, Florida and enjoys spending time in the summertime with his wife, Jean, at their Wisconsin home.

• Rick Hall, Senior Consultant

Rick has 30 years of equipment sales and project management experience as an award-winning sales representative for leading laundry machinery suppliers. He has overseen the design and managed the construction and start-up of numerous laundries in the western United States.

As Senior Consultant for Pertl & Alexander LLC, Rick focuses on business development, customer services, surveys, and project management services.

Rick resides with his wife of 43 years near Seattle, WA. In his free time, he and Susan enjoy spending time with their family and two golden retrievers, as well as traveling in their motorhome.

A lifelong runner, Rick has completed two marathons, including the New York City Marathon, and 25+ half marathons. Music and golf are among his favorite activities.

Contact Us: See our postal address, e-mail addresses, and telephone numbers on our Contact Us page.